In recent years, with the rapid growth of the automotive market in China, the amount of social automobiles has continued to increase, the demand for car seats has also continued to increase, and market competition has intensified. In particular, since 2009, under the impact of the financial crisis, the foreign auto market has been sluggish, China's auto market has picked up rapidly, and thriving, auto companies at home and abroad have accelerated the layout of China's auto seating market. For a time, China's car seat market has shown intense competition. The

The largest car producer and consumer country, the domestic car seat market has been dominated by foreign brands. It is understood that the passenger car seat market in China is currently dominated by joint ventures dominated by foreign companies such as Johnson, Lear, Foglia, Intier, and Ties, and only a Johnson Controls company in the United States is in China. Ten joint ventures for car seats and in-car products were established, which accounted for nearly 30% of the national market.

From the perspective of car seat production technology, there is a very strict process for the design and testing of high-end car seats. The seat structure seems simple, but its supporting technology with the vehicle, as well as the key zero for recliners, slides, etc. The process requirements of the components are relatively high. Because the system design and manufacturing of the seat have considerable difficulty, the industry barriers to entry of the seat assembly are relatively high. Passenger car system integration companies that are recognized by the world's major vehicle companies are only Johnson Controls, Lear, and Fogg. Asian, English Tyre and several others.

Due to the constraints of technology and other factors, most seats in China are steel frame structures and the price is 1/5 to 1/2 of the high-end products.

Some experts pointed out that with the development of the automotive industry, changes in the demand for car seats, the major car seat companies to accelerate the market layout, China's car seat industry will enter the price competition, market segmentation and other fierce competition.